Brooklyn, NY News
Date:  12/5/2012
ArticleType:  Press Release


In wake of Sandy, residents encouraged to “shop local” and support small businesses 

On Tuesday, December 4, Brooklyn Borough President Marty Markowitz and Brooklyn Chamber of Commerce President and CEO Carlo Scissura launched the fourth annual Shop Brooklyn initiative, an awareness campaign highlighting the uniqueness of Brooklyn’s neighborhoods and thriving shopping corridors, re-introducing Brooklyn to Brooklynites, and inviting tourists and visitors to experience this cultural and shopping destination—not just during the holidays, but year-round. Patrons are also reminded to support “mom and pops,” especially in neighborhoods severely impacted by Hurricane Sandy.

 “No matter who you’re shopping for or what you’re looking for, Brooklyn retailers have it all wrapped up,” said BP Markowitz. “Brooklyn’s retail diversity offers a truly ‘one stop shopping’ experience—from hip boutiques, clothing shops and galleries to bookstores, restaurants and specialty food emporia. And this holiday season, as you Shop Brooklyn to look for that perfect something for that special someone, consider frequenting Brooklyn’s small businesses—particularly in communities hardest hit by Sandy—and giving back to those who need it most by making a contribution to the Brooklyn Recovery Fund. This year, let’s shop for the season and shop for a reason!”

“We are very happy to be working with the Borough President’s Office this year to promote Shop Brooklyn,” said Brooklyn Chamber of Commerce President and CEO Carlo Scissura. “This is an important initiative, but even more this holiday season given the impact Sandy has had on so many businesses across the borough. I would like to thank Marty for his leadership on this issue and for again highlighting the importance of Brooklyn businesses. For the borough’s coastal communities hit the hardest by the storm, I want everyone to especially encourage people to shop in those areas so that the local economy can get back on its feet. All of Brooklyn truly is a shopper’s paradise. You can buy anything you want in Brooklyn for your friends and family. For that reason, I encourage everyone this holiday season to buy, buy, buy and to do it in Brooklyn, Brooklyn, Brooklyn!”

Why Shop Brooklyn? (adapted from

  • BROOKLYN IS UNIQUE! (Local Character and Prosperity). In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage.
  • BROOKLYNITES LOOK AFTER BROOKLYNITES! (Community Well-Being). Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes.
  • BROOKLYN RETAILERS LIVE HERE, TOO! (Local Decision-Making). Local ownership ensures that important decisions are made locally by people who live in the community and will feel the impacts of those decisions.
  • LOCAL RETAILERS SPEND THEIR $$$ IN BROOKLYN! (Keeping Dollars in the Local Economy). Locally owned businesses recycle a large share of their revenue back into the local economy, enriching the whole community.
  • BROOKLYN RETAILERS HIRE BROOKLYNITES! (Job and Wages). Locally owned businesses create jobs locally and provide good wages.
  • THAT GO-GET-’EM “BROOKLYN ATTITUDE”! (Entrepreneurship). Entrepreneurship fuels America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.
  • OPEN STORES KEEP STREETS SAFE! (Public Safety). Open stores mean more lights on and foot traffic on major corridors. More eyes on the street mean more safe havens and less crime.
  • A GREENER BROOKLYN! (Public Benefits and Costs). Local stores require little infrastructure and make efficient use of public services. Local stores help sustain walkable town centers—which in turn are essential to reducing sprawl, automobile use, habitat loss and air and water pollution.
  • BROOKLYN'S “MOM AND POPS” ARE CREATIVE! (Competition). A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices.
  • BROOKLYN SHOPS HAVE WHAT YOU WANT (Product Diversity). A multitude of small businesses, each selecting products based on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

For more information on Shop Brooklyn, visit Donations to the Brooklyn Recovery Fund can be made at